Bloggers are constantly trying to outdo one another. How?
One way is post frequency. Instead of writing one article per week, bloggers start writing one article a day.
Then there’s multiple marketing channels. Instead of just writing articles on a blog, they then turn to YouTube and start creating videos for their audience. Or they start recording an audio podcast for iTunes listeners.
But what’s the end result?
As a consumer of content this can be a great thing. So much information available for free can help us find solutions to our problems a lot easier.
It can also lead to information overload, which isn’t so good. Either way, the general idea is that content is becoming a commodity. There’s more of it being created now than ever before. [Continue reading]