11 Brilliant Headlines You Can Steal From The World’s Best Selling Magazines

magazine headlinesNothing says “read me now” like a nicely structured compelling headline.

Your headlines are the most important piece of your content, so much so that great, useful, inspiring articles can be ignored if they have a crappy title.

Our job as bloggers/marketers/writers/content producers is to get our ideas spread across the web.

Through this spreading of ideas, our businesses, products and services can be exposed to hundreds and thousands of people.

But that won’t happen if you don’t get your content read; and that’s what I’m here to show you how to do today.

How Magazines Make Money…

The first way magazines make money is by allowing advertisers to use their unused space and charge them thousands of dollars.

The second way is through subscriptions. But neither of those two business models would work without the audience that reads them.

They wouldn’t be able to sell their advertising space if thousands of people weren’t picking up a copy of the magazine. So their sole purpose is not to sell ad space, but to get those magazines in the hands of as many people as possible.

…and how do they do that? By writing articles that people want to read, and using compelling headlines that entice people to check ’em out.

The 11 Brilliant Headlines You Can Steal..

I’m going to show you how you can easily model these headlines to use on your own blog. The key is to ignore the message and extract the template.

This should be fun… let’s get started!

1. “Oops! 22 Nutrition Mistakes & How To Avoid Them”
– Cooking Light

Template: Oops! [# Topic] Mistakes & How To Avoid Them.

How I would use this template: Oops! 10 Common Blogging Mistakes & How To Avoid Them.

2. “Thousands of Guys Reveal What Really Flips Their Switches” – Cosmopolitan

Template: [#] of [People] Reveal What Really [Does Something].

How I would use this template: 14 Ebook Authors Reveal What Really Makes Their Ebook Sell.

3. “14 Tricks to Melt Fat & Tone Muscle Faster”
– Women’s Health

Template: [#] Tricks to [Do Something] & [Do Something Else] Faster.

How I would use this template: 13 Tricks to Get Visitors & Convert Them Into Subscribers.

4. “How To Sell Your House For a Sweet Price”
– Money

Template: How To [Do Something Cool]

How I would use this template: How To Sell Your Products at a Higher Price.

5. “The Truth About Oil
– Time

Template: The Truth About [Something]

How I would use this template: The Truth About Creating Great Blog Content.

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6. “64 Best Foods To Fuel Your Muscles Gains”
– Men’s Fitness

Template: [#] Best [Tricks,Techniques,Tips] to fuel (or boost) your [Something].

How I would use this template: 64 Best Techniques to Boost Your Website Traffic.

7. “Drop 5 lbs This Week Eating What You Love”
– Health

Template: [Do Something] This Week [While Doing Something Else]

How I would use this template: Get More Articles Written This Week Spending Less Time at Your Desk

8. “The Ultimate Fat Burning Plan”
– Muscle & Fitness

Template: The Ultimate [Something] Plan (or Guide)

How I would use this template: The Ultimate Twitter Marketing Guide or The Ultimate Pinterest Marketing Guide

9. “7 Reasons Your Diet’s Not Working”
– Prevention

Template: [#] Reasons Your [Something] Is Not [Doing What It’s Suppose To Do]

How I would use this template: 5 Reasons Your Blog’s Not Making Money

10. “Money Mistakes Even Smart People Make”
– Prevention

Template: [Topic] Mistakes Even Smart People Make”

How I would use this template: Podcasting Mistakes Even Smart People Make

11. “Easter Baking Made Simple”
– Better Homes

Template: [Something Complicated] Made Simple

How I would use this template: WordPress Site Setup Made Simple.

Are you Using Headlines Templates For Your Articles?

Leave a link to one of your articles in the comments section below that uses a similar headline template…

or share with us how you would use these templates on your own blog. Looking forward to your links..

build your audience guide


  1. says

    Interesting, I just copied all template and finding an idea of what has to include with this template to make it more brilliant headlines and start blogging on it….

  2. says

    Awesome post. I want to add these to the list Jon Morrow made for his offer on his new site.

    One of the articles we recently wrote using his headline advice shot over 100 RT’s on Twitter.

    The Art of Storytelling for Remarkable Leaders

    The Art of [Something] for [Adjective] [Audience]

    Thanks for the list, What a great resource this will be with the comments included.

  3. says

    I find this article interesting AND funny. I mean I realize this is why I get lured into buying the gossip magazine or read the tabloids everyday, It’s all in the headlines, indeed.

  4. says

    Brilliant way to use the magazine headlines as templates and making them your own. I especially liked how you showed examples of how you would use them. Love your blog. Just finished Part 1 of your 8 Part course. Can’t wait for Part 2.

  5. says

    What you’ve written isn’t rocket science but has made me think. I don’t think I’ve been directly involving the reader in the headline in the way that your suggestions do.

    I’ve been sticking to the ‘How to….’, ‘6 ways to…..’ format

    Perhaps its time to change?

  6. says

    Thanks Hector!

    This is really useful stuff! Your post has given me ideas already. I will start implementing these useful tips starting with my next articles. I’ll check back in and keep you “posted” (Nice pun, huh?) 😉 with how I use your tips.

    Came to this article via Ty Tribble’s Twitter post.

    Thanks again for the great post.

  7. says

    Hi Hector,
    Thank you for sharing your idea with us,I hope we don’t get penalized by Google for using other people’s headlines. You guys know how he is!!

  8. says


    Thanks for the advice on how to utilize these headlines. Creating a headline is one of the most difficult things that I struggle with and unfortunately, I feel as if I fall short. With this list in hand, I believe that anyone can incorporate their subject into one of these headline. My next posts will definitely incorporate these tips. Thanks for everything!

  9. says

    I am extremely impressed with your writing skills as well as with the layout on your blog.

    Is this a paid theme or did you modify it yourself?
    Either way keep up the excellent quality writing,
    it’s rare to see a nice blog like this one these days.

  10. says

    Attractive element of content. I simply stumbled upon your site and in accession capital to assert that I acquire in fact enjoyed account your
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