It’s true.. according to Google Analytics my exit rate (… or bounce rate if you’re a techie) is 0.74%, and in this post I’m gonna tell you the 2 BIG secrets to this incredible exit rate.
This is something that I’ve done since day one so I’m pretty confident it has a lot to do with it. But before I do.. I know this doesn’t mean JACK to most people because they probably never heard about the thing in the first place.
So, I’ll take the time right now to explain what the heck a Bounce Rate is (..or exit rate if you’re a cool person) and why YOU should care.
“What Is It & Why Should You Care?”
I got this definition from the most trusted source of information – Wikipedia. OK, so it may not be the MOST trusted source online, but it had the definition so I used it. Here it is:
“It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.”
So in other word, having an overall 0.74% bounce rate means that 99.26% of my visitors continue on to other pages within HectorJCuevas.com
“Ok.. I Care – What Are The 2 BIG Secrets?”
- SECRET #1 – We all know about the blog commenting strategy. We use it to build backlinks, and get almost instant traffic from high traffic sites. But one thing that I’ve done differently from virtually everyone that comments on my site is this..
I NEVER link to my Homepage – Ever!
The reason I don’t is because no matter what website we’re talking about, the HOMEPAGE is always the one with the highest bounce rate. Why this is the case – I’ll explain in another post with tips to lower ‘Homepage Exit Rates’, but for now just know that by linking deeper into your site, you lower your bounce rate dramatically.
- SECRET #2 – This one is a bit more obvious but sometimes overlooked. Pay Attention To Your Traffic Sources, here’s what I mean..
If your website is about Marketing, then generating traffic from submitting your link to random directories and forums in various topics will, as a results, give you RANDOM, non-targeted traffic. Non-targeted visitors will see your site and leave within the first 8 SECONDS.. - that’s how long it takes for the average visitor to decide if they want to stay or not.
So.. Here Are Your Action Steps:
- Don’t link to your homepage when commenting – Link to pages and posts within your site. (start by sharing your thoughts & leaving a comment on this post)
- Pay attention to where you’re getting your traffic – non-targeted traffic will bounce faster than you can SAY “bounce”
If you enjoyed this post and think it could benefit others, please share it, retweet it, digg it, and stumble it..
Thanks for stopping by…
Have a great one,
Hector Cuevas
P.S – The MVP Contest Started Yesterday – Click Here To Enter
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Hey Hector
What a great post, have learnt a lot from it, thanks,
One question for you bud, I see you have the plug-in below that shows my recent post, but like when you comment you have to put in your name, mail and website above.
Now would you put in the same link to your recent blog post in the website form above, or a different one from what your plug-in has detected?
Hope I made sense.
Thanks
Marc
.-= Marc Ward´s last blog ..Do You Have Balance & Focus In Your Online Business? =-.
Marc,
Thanks, I’m glad you learned a lot from it. You question did make sense, and yes you can put a different link from the one the plugin detects. However, the example I used was NOT the best example for this topic.. read below
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
thanks for you comment,
talk soon
Hector
Thanks for clearing this up Hector.
Marc
.-= Marc Ward´s last blog ..Do You Have Balance & Focus In Your Online Business? =-.
Well Hector man, you are absolutely fantastic.. thank you for this!
Now tell me, where exactly do you check that bounce rate data?
Keep doing what you do, its awesome!
Hey Milena,
I see you already have a gmail account, all you need to do now is activate your google analytics account. Add your website, get a tracking code, and then come back to wordpress and add the “Google Analyticator” plugin.. this will show you all your stats on your dashboard, without having to go to google .
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
thanks for you comment,
talk soon
Hector
Thank you dear!
.-= Milena´s last blog ..How To Be A King Of The First Page On Google With Zero Cost =-.
Hi Hector,
When I first started my blog I wondered what the bounce rate was. Mine was incredibly high, but has gradually dropped. (It’s always better when I post daily.)
I heard that linking to longer URL (other than your home page) can cause your comment to end up in the spam folder…? I’m trying it with this comment so we’ll see.
I’m going to give it a try and see if it starts making a difference.
Thanks!
Susanna
.-= Susanna Hess´s last blog ..Learn To “MoonWalk” Like Michael Jackson – 8 Steps For Reaching MLM Goals… Backward =-.
Hey Susanna,
I’m glad I was able to clear that up for you, and I’m glad it’s gradually going down. But you’re right about the SPAM thing. Just goes to show you that we’re all learning from each other. I can’t imagine how many times I ended up in the SPAM folder on the blogs I comment on.
Thank you for sharing this valuable info..
talk soon,
Hector
Heh I heard somewhere that it is not a good strategy to leave a link to your homepage. But I totally forgot it!!! Thanks Hector for reminding me.
Greetings
John Steczko
.-= John´s last blog ..3 Triggers That Will Make Your Motivation Go High =-.
Hey John,
Linking to your homepage is not always the best thing to do because you’re giving your visitor TOO MANY things to pay attention and so tey end up leaving.
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
thanks for you comment,
talk soon
Hector
Hector you dish the value up by the boat loads my friend. Thanks for sharing excellent tips here.
~Marcus
.-= Marcus Baker´s last blog ..Do You Believe Like Jessica Watson Believed? | Business Personal Development =-.
Marcus,
Sharing is caring my friend.
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Great info Hector…thanks for all you share….so mucho appreciato!!
Looking forward to your next post
Tracy
.-= Network Marketing Sweetie´s last blog ..Business Lessons From My Weed Puller =-.
Hey Tracy,
thanks for stopping by.. I’m glad you liked the article.
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Hey Hector,
Those are great numbers!
It is important to monitor your bounce rate. As you are developing your target market it starts to decrease. Keep up the great work that you are doing.
Chat with you later…
Josh
.-= Josh Garcia´s last blog ..Do You Know The 3 Major Components For an Attraction Marketing System? =-.
Josh..
Now I know why I always end up in your SPAM folder.. this was learned the hard way.. But I’m glad I learned it from one of my readers. Just goes to show you we’re all learning here.
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Hey Hector,
Great info man! This is the kind of attention to detail that makes people industry leaders.
It’s great how you not only bring a cool topic to your post but, then take it one step further and teach us why the subject is so important to our business.
This is a must to re-tweet!!
Cheers,
Carl
.-= Carl´s last blog ..Write Out Your Game Plan For Selling On The Internet!!! =-.
Hey Carl..
I always look forward to your comments man.. thank you so much. I’ll keep working hard to bring your guys the best mst useful information I know. ..and thanks for sharing it.
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Great post…Thanks for sharing this one, I really appreciate your useful information…!!!
.-= LISA TORRES´s last blog ..Creating A Downline MLM Network Marketing Retention Plan =-.
No problem Lisa,
Thanks for stopping by
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Hey Hector,
This is the first time I am visiting as your blog was recommended by josh. But I think that is a good insight on how to drop your bounce rate. As people visiting your home page won’t find anything to munch on so the chances are they would so it is much better to put a link of a page or an article rather than just a home page. Thanks Hector I would come here again:)
Hey Yadvinder,
Thanks for stopping by and welcome. Yes, you got it.. you need to give them “something to munch on” – well said.
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Great post, Hector. I really like Secret #1. Most people never think about that. That’s a great piece of info and I thank you for sharing.
.-= Loreal Hartwell´s last blog ..5 Ways to Brand Yourself =-.
Hey Loreal,
Yes.. deep linking is a great strategy for more than just lowering your bounce rate. thanks for stopping by.
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Hector,
This is such a great tip for getting people to stay on your site and read… I’ve also noticed that your headlines capture, and your content delivers. You make your content appealing by highlighting certain things and drawing attention… your blog is fun to read.
Great Stuff always man.
Jordan Schultz
~social-media specialist~
.-= Jordan Schultz´s last blog ..Don’t Think By Yourself: Create A Mastermind Group To Think For You =-.
Thanks for your great comment Jordan.. I truly appreciate it
but the example I used wasn’t the best – Oops :/
**Susanna Hess Is Right - Adding a long URL to comments DOES make them up end in the SPAM folder.. Although deep linking is still a great strategy, it’s not recommended when commenting on blogs.. Tomorrow I’ll share a list of way to build deeplinks to your site.***
talk soon
Hector
Hector,
Great stuff! Mine was 1.14% last week without your secret sauce, so I’ll implement this great tip and let your know how it goes.
Thanks,
Rich
.-= Rich Hazlett´s last blog ..Here’s A Tip I Wish I Would Have Known When I Started My Blog =-.
Hey Rich,
1.14% is Very impressive.. let me know how the secret sauce helps (although you might not even need it)
keep rocking man
Hector
This is a great post full of detail. I never even thought about some of the stuff your advising. I am going to have to try to remember the part about not linking to the home site clever. Jose I like the way you talk about the technical stuff but not in a uptight way your blog is full of your personality as well.Cool!
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..Create My MLM Blog For Free!!! =-.
Hey Steve..
Thanks for your comment.. but did you call me Jose?
:0)
talk soon bud,
Hector
Awesome Post Hector. I’m going to take action on these steps going forward. Most people would never think of that. Do you have a certain page that you can recommend to others?
-BT
.-= Brian Tomlinson´s last blog ..Blogging – Finding Your Passion in Writing =-.
Hey Brian,
I would recommend linking to your best article or video post, because when they visit and they like it… they’ll move on to see if you other great stuff like the one they just read. The goal is to get the visitor to browse your site because they’ll be more likely to opt-in or take another desired action.
If they don’t do anything like that, it’s OK – the mere fact that they took the time to look around increases the chances of them coming back.
Hope that helped..
talk soon
Hector
Hi Hector,
thanks for this outstanding post. I never heard of the bounce rate before, so I’m going to check it out.
Take care
Oliver
.-= Oliver Tausend´s last blog ..What is the best MLM Opportunity ? Revelation of an Anti-Secret VI =-.
Hey Oliver,
I hope I helped you understand it a bit more clearly. Definitely check it out and if you have any questions – feel free to ask..
talk soon
Hector
I learn something new everyday. Alot of those times its from you!
Thanks for sharing your tips Hector
Hey Sharon,
You’re very welcome… I’m glad to help
Have a great one
Hector
Hi Hector,
Thanks for sharing your wisdom! I had no idea what “bounce rate” meant. Mine is quite high actually. But then, most of the time I link to my home page when leaving a comment.
I was just thinking about what Susanna said…. I wonder, if long urls would still end up in the spam folder on blogs where you have to fill in a CAPTCHA before you can post your comment. It would be worth a try.
Have an awesome day!
Ilka
.-= Ilka Flood´s last blog ..Words of Wisdom to Live By and Apply to Your Business =-.
Ilka,
Thanks for stopping by.. and you know what, that’s a GREAT QUESTION.. whenever you find the answer, please come back an share it with us
Have a great one
Hector
Hi Hector,
It indeed will land in the spam folder. I tried it on Josh Garcia’s blog and he had to dig me out of his spam. So, conclusion ….
Not a good idea to use long urls in comments!!
Cheers,
Ilka
.-= Ilka Flood´s last blog ..Words of Wisdom to Live By and Apply to Your Business =-.
Ilka, you rock!
Thank you for that experiment - now we all know better :0)
talk soon
Hector
hi, you have a nice blog here. keep up the good work.
Thanks mario,
Have a great one
Hector
Absolutely agree with Secret #1! As soon as I started adding my blog URL or individual posts in comments (definitely post if it helps continue the conversation), I noticed an increase in the “time on site” metric too
Kesha Brown´s last post ..7 Elements of a Successful Business Web Presence