I was fixing some of my web copy the other day, (I believe everything can be improved, even just a little bit, and every little bit counts) so I decided to share some quick tips to spice up your copy on your lead capture pages, and sales pages.
These are the things to always keep in mind when writing your copy so that our visitor, lead, or prospective customer actually take action! Preferably the action you want them to take 
So here they are… 4 Quick Tips To Spice Up Your Web Copy
1. Use short, punchy words for greater impact
There’s a rhythm to great copy and it certainly is NOT in long, BOOOOORRRRRINNNGG sentences. You MUST keep your reader interested in what you got to get your point across. Would be kinda hard to do that if they stop reading.. right?
So leave the long, boooorrrriiinnggg sentences at the door.
2. Spell out the benefits to the reader
Don’t leave anything to chance. Nothing gets assumed by the reader so make sure you tell them everything you want them to know AND everything you want to assume about you or your product.
Writing the benefits in bullets pointswill increase readership, and show the true value of your product or solution.
3. The more magical it sounds, the more you will sell
One thing that goes without saying is that you gotta use these tips ethically and legally.
Example: “Watch Tv, Eat All Day, & Make Millions Doing Nothing!!” will PROBABLY not fly with the FTC, but you can find a healthy combination of both magical and realistic sales copy.
The unfortunate reality is, humans are lazy, when work is involved, you’ll get less sales. PERIOD.
4. Subsitute adjectives for verbs
Verbs are much more powerful words to use when describing what something does or the benefit it brings.
Adjectives are for book authors, verbs are for marketers (that’s us)
Got any more copy tips you’d like to share. Post ‘em below… 
Hector The “MLM Master”
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Hey Hector. Great points you made.Those for tips are on-point and dead on accurate. They one point I would add to the mix is evoke curiosity especially on capture pages. I wouldn’t recommend doing that on a sales page because like you mentioned you need to let your potential customer know exactly what it is they are about to spend money on. The key is to right a headline so powerful that your prospects says to themselves, “HOW” then right after that get the to take action to find out the answer. The curiosity factor always is going to bring you more leads.
Once again, great post man & May God Richly bless YOU.
.-= Justin Hammonds´s last blog ..Attraction Marketing Works! How I Attracted Robert Kiyosaki =-.
Hey Justin,
I agree. Curiosity is a major psychological trigger. I try to use it sparingly because it might be taken like you’re hiding something. So total transparency would be my approach 80% of the time.
thanks for sharing
talk soon
Hector
Hi Hector
You took nice picture to this post. It fits very well the content of the post. I think this is a great article but you could write a little bit more about each of the points. Give some examples, so everyone can exactly “see” what you mean.
Greetings
John Steczko
.-= John´s last blog ..Important information for people who want to be fit =-.
Hey John,
Thanks for your comment and the picture compliment, it took me a while to find a really good one..
I’ll definitely follow up on this post in the coming weeks, so stay tuned for some more webcopy tips and examples.
talk soon,
Hector
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