When you take away all of the social media sites and tools.
…take away the marketing hype and sales pitches.
…strip out the design elements and ads from your blog, you’re left with the only thing that matters.
Content is what makes the web work no matter what niche you’re in.
Content is king and here are 44 rock-solid tips that will help you make the content you create a bit more remarkable.
1. Before typing one word on the screen, figure out what problems you can help your audience solve.
2. Be strategic. Are you writing this post to engage your audience, get lots of social shares, or strengthen your U.S.P? Keep reading to find out the different post functions.
3. Don’t reinvent the wheel. Model articles that got the results you’re looking for.
4. Grab a notepad and write down your ideas and main points. Outlining makes writing easier.
5. I planned this posts for days before I sat down to write it. Take the time and you’ll be rewarded. I can almost guarantee this posts will be shared like crazy.
6. Think about what information your audience needs to know, already knows, and might want to know before you write anything. This brainstorming will help you craft a post that covers all the bases.
7. Whether you’re writing it for engagement, social sharing or to strengthen your U.S.P, there’s an action you want your readers to take. Keep this in mind as you begin to write because it’s important.
Formatting is Important
8. Make your ideas easy to understand. Break your content up into bite size tips that are easy to consume.
9. Use headlines and sub-headlines. They make your articles “scanable.”
10. Bold (or italicize) words and phrases for emphasis. If it’s important, make sure your readers know.
11. Images make your blog posts 10x better. Just be sure to use one that is relevant with what you’re writing about.
12. If you’re publishing a podcast, create show notes. It makes it easier for your listeners to visit the sites and resources you referred to in the episode.
- 13. Use bullet points; they’re cool.
14. Link to other posts on your blog. Your audience will thank you for helping them make sense of your content.
15. Avoid using a million different fonts. People come to your site for the content, so keep it simple. 3 fonts – that’s all you need. Even DaFont.com keep it simple.
16. Headline – Introduction – Subhead – Make your point – Subhead #2 – Make your second point – Conclusion. That’s how you craft a blog post.
17. Leave the flashy graphics for the giant brands. If you want to add the “wow” effect to your blog posts, simply add audio or video and you’ll do fine.
18. Edit your articles and leave the industry jargon out of picture. You audience wants to understand what you’re sharing with them, not spend time deciphering it.
19. If you stick to one topic per post, two thing will happen. You readers will get something out of your content every time they visit; and you’ll have content ideas for months.
20. Include one call to action; why one? Because ONE call to action is enough. Ask them to do more than one thing and they’ll choose to do none. It’s the paradox of choice.
21. Follow proven headline templates. “How To..” – “Ways to..” – “10 Tips to…” – again, keep it simple. Don’t try to reinvent the wheel.
Keep Both Quality and Quantity In Mind
22. At the beginning I recommend adding as much content to your site as fast as possible. It won’t be your best stuff, but the practice will make you a better writer.
23. Quantity is important for search engines. The more of your content is indexed in Google’s search results, the more traffic you’ll get.
24. Quality is crucial in order to grow and maintain an audience. Focus on creating pillar articles that successfully solve a problem and you’ll be on your way to a successful blog.
25. You won’t always write remarkable pieces of content. It’s just not sustainable. But you can get better at determining which posts will do great the more your create.
27. Think useful and write to inspire others.
Don’t Ignore Your Audience
28. Your audience will make you famous if you treat them right. Give them what they want and they will share you with the world. (or at least their network)
29. Your readers will tell you exactly what your next 5 posts should be – all you have to do is listen.
30. If your articles aren’t getting noticed or shared, then there’s a disconnect between what you’re doing and what your audience wants you to do.
31. Talk with your readers when they comment. These conversations might spark an idea for a remarkable piece of content.
32. Don’t ignore the critics, sometimes they have something good to say that can help you put together awesome posts.
Use Different Post Types
33. Different post types have different functions. Learn how to use each one to get the results you’re looking for.
35. Engagement posts help you build a community. These are Ask the readers posts, Contests, and Challenges.
37. Experiment with new ways of sharing your content. If you haven’t tried video, record one. If you haven’t tried infographics, try to create one. I did, and it worked out great.
Google Isn’t Just Bots… People Use It!
38. Search engines send traffic to sites that people love, so make your site people friendly; as well as Google-friendly.
39. Avoid any black hat SEO tactics that can get your site sand boxed.
40. Use H1, H2, H3 and H4 tags within your blog posts so that Google knows what you want the bots to look at.
41. Use ALT tags and relevant images in your blog posts. It helps with search engine optimization.
42. Use SEO plugins to optimize your blog posts a bit further. All in One SEO pack, and SEO Slugs are essentials.
43. Use the Google keyword tool, not to get more keyword ideas, but to understand the language people are using to search for your topic.
44. Don’t fill your articles with keywords just so you can rank well in the search engines. It doesn’t work that way anymore.
Did I miss anything??
Is creating great content easy? Uh no, but with consistent effort it can get easier for you. It can start to feel natural and you’ll be more in tune with your audience.
Thank you Corbett and Chris for the inspiration for this post. If you haven’t yet signed up for my 8-part course, be sure to sign up here.; and you’ll also get email updates every time I publish a new post.
…and please share this with your friends if you think they’ll benefit from this information.