I’ll be the first to tell you… this blogging thing ain’t easy.
It takes hard work and dedication … not to mention planning and a well thought out content strategy.
So, it doesn’t come as a surprise to me that most people struggle.
Anything worth doing will have its hurdles and obstacles to overcome, right?
So let’s address these common blogging problems head on.
1. Little To No Traffic
The first one that comes to mind when I think of blogging little-to-no traffic. First we have to ask ourselves why.
… we won’t get anywhere trying to solve the problem without knowing what’s causing it. So, what causes this problem in particular?
Well, there’s the “built it and they will come” mentality. This is the idea that just by publishing a post online, it will be viewed by hundreds and thousands of people.
But we all know that couldn’t be further from the truth. NO ONE will see your post unless you promote it. So that’s the first solution..
The second cause of the “no-traffic” problem is crappy content.
Now this might be hard for you to admit at first … I know it was for me. But you have to honest with yourself and ask, “is this content really worth people’s time and attention?”
If not, you have found the 2nd solution. Write better content. (and this is what this series is about)
2. Little To No Engagement
An engaged audience is what we all want right? I mean … what’s the point of getting lots of traffic if no one takes action?
Again, let’s look at what might be causing this problem in the first place. Can you think of anything? … how about this, your content doesn’t make them think.
Thought provoking posts is probably the best remedy for the “no-engagement” problem. Maybe you’re not taking an authoritative stand on your topic or even worse, you’re trying to appeal to everyone.
When you do this, you come off as a “me-too” blogger.
… another common cause of this common problem is the lack of questions. You’d be surprised at the type of response you get when you ask your readers to answer a question.
… are you doing this on your own blog?
3. Little To No Subscribers
Let’s get one thing straight.. you don’t need gigantic lists of 100K people to start seeing results in your business.
I mean.. sure it’ll be nice to have, but only if those 100,000 subscribers are responsive. A responsive list of email subscribers is much more valuable to you.
… you want people that will actually take action when you send out an email.
With that said… let’s find the underlying causes of this “no-subscriber” problem. It goes without saying that you need visitors in order to get leads, so we’ll skip that.
… another cause might be there’s no incentive to subscribe. ( … don’t worry about how to create your free offer right now, it’s something I’ll address later on)
But for now, understand that very few people are going to sign up just to get “Free Email Updates”. They need something more. You need to sell the opt-in, even if it’s free.
Are these your blogging problems?
Leave it in the comments..
Want to read the other parts of the series? Here they are:3 Common Blogging Problems And Their Solutions by Hector Cuevas