Content Marketing Isn’t a Buzz Phrase

writing-epic-content-seriesToday marks the beginning of the “Epic Writing” Series.

This series will include 5 great posts on how to use epic content to rapidly grow your business. 

Here’s a quick overview of what we’ll be covering. Check out the awesomeness that’ll be going around over the next 2 weeks:

Excited? I’m sure… let’s continue.

Content Marketing Done Right

Content marketing isn’t going anywhere. It’s not a buzz phrase like “myspace marketing manager” or “moving the free line”.

You see… MySpace marketing was a fad. five-finger Yes.. a Big Fat Fad. Like Five Finger Shoes. (c’mon.. you know they are)

People based their entire business and marketing strategy on a site that no one cares about anymore.

Don’t get me wrong… I’m sure there’s a way to get results from using it as a marketing channel, but this idea of marketing on MySpace was very short-lived.

I won’t get into whether Facebook Marketing is a fad or not, but the same idea holds true. There’s no reason why people should be building their entire following on a platform they do not own or control.

But, I guess we’ll just have to wait and see. Which brings me to content marketing. This is a trend and it’s a trend we should all be following. Why?Because it has been proven to give bloggers like myself, LisaPat, Chris, Francisco, AnaCorbett, Derek and Kiesha long-term results.

Need I continue…? =)

The Internet Will Crash & Burn Without Us

destroyed-worldThat’s right. There are two sides to the internet. The side that consumes content (which is basically all of us) and the side that creates it. And if you’re reading this, you’re probably a content producer.

The internet doesn’t work without content, this is why it needs us to survive.

But as we all know, the internet is apathetic. It doesn’t care how old you are, where you’re from, what you’ve done, who you married or what your beliefs are. The internet doesn’t owe you anything. It doesn’t owe you traffic, leads or sales. That’s our job to get.

And the best way to attract people, convert them and make sales is to create epic content that people care about and want to share. This is what the Epic Writing series is all about. It’s no longer about creating the MOST content.

We have enough of that. Information overload is an actually ‘thing’. It even has its own Wikipedia page (check it out).

It’s now about producing the BEST content. The information age is long gone, we’re now in the Attention Age and we have to adjust. In a world with so many choices, why would people choose to follow and buy from you?

I’ll leave it at that. We’ll be talking about all of this over the next 2 weeks of training, and I’m excited…

build your audience guide


  1. says

    Content was always the king! Why? That was the first reason why you opened up the internet for god’s sake! You had fear or you had desire. You opened up internet, and you saw people catering products/services to your desire or fear. That’s what internet is all about in the first place.

  2. says

    It’s worrying to think about what comes after the saturation point of ‘best’ content is reached… super best content? Best capitalize on it while we still can!

  3. says

    It’s been a while, Hector; glad to see your new to me blog flourishing.

    Content marketing is definitely the cornerstone many bloggers miss. They complain on the lack of traffic, yet when I take a look at their content, their lack of traffic explains itself.

    Look forward to more and thanks for the mention!

  4. says

    I know exactly what you mean.. if only they would focus on what thy’re creating first, before trying to tell the world about – their traffic stats would look very different.

  5. says

    Although there are still a lot of spammy websites on first page of Google, I agree that true value will regain its position in a near future. What’s better than nuturing and providing more awesome content :)

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