Here’s the back-story: Since the inception of this blog, there’s one thing that I’ve seen people struggle with the most.
… people from different parts of the world, and in totally different markets .. have this one thing in common.
Their blogs aren’t converting very well, and that’s a big issue.
We all want to constantly be turning visitors into email subscribers and prospects into customers. That sort of stuff is what puts money in your bank account.
I mean, there’s a lot of information out there about creating blogs that convert. There are sites dedicated to conversion itself … and that’s when it hit me.
There’s an underlying problem that other bloggers aren’t addressing.
… which brings me back to my first point:
Most Bloggers are Blind.
- They can see, but they have no clear vision of where their website is going.
- They publish content, but that content doesn’t have a clear purpose.
- They want an audience, but they have no idea who they’re writing for.
Finally, they want to build an authority blog …but they can’t clearly articulate why people should visit, stick around and take action.
Read that again…
Most Bloggers Can’t Clearly Articulte Why People Should Visit, Stick Around & Take Action
This is why they struggle and eventually fail.
I call this Blogging Blindness and you should probably try to avoid this. The idea is simple. If you don’t know why you’re writing and who you’re writing for, then there’s no point in trying to build an audience in the first place.
(when I say writing.. I’m also referring to creating audio and video content.. we can’t just forget about Youtube, ya know?)
I’ve seen blogs write about traveling one week and social media the next. I’ve come across personal development blogs that sell marketing ebooks.
Can you see the discrepancy?
So How Can You Avoid This?
Well… the very first step is accepting the fact that your traffic and conversion problems won’t get fixed by a secret tactic or strategy.
… just wanted to get that outta the way..
The second step is figuring out what your goals are, as well as figuring out what your ideal customer wants to achieve.
If you’re blogging blindly, hoping that somehow your content gets found and shared, then you’re going to be waiting for a long time.
Successful blogs aren’t successful by accident… they become successful on purpose.
They purposefully target a specific group of people, who all share a specific problem (or problems). … And not only do they share a similar problem, but they actively search the internet for a solution to that problem.
Successful bloggers purposefully avoid talking about 101 different things because they understand the principles behind effective positioning. You won’t get anywhere trying to be everything to everyone.
Focus on becoming an expert at one or two things and build your site around that.
The Bottom Line
Once you know:
- Your blog’s purpose
- Who you’re writing for
- What problems you’re trying to solve
- Why they should stick around and take action
… then you can start creating content that attracts more of those people. Who is that person? Why do they need your stuff?
Figuring that out is the difference between being spinning your wheels and becoming a successful blogger. Thoughts..?