Check your calendar. How does this weekend look?
All you need is one measly weekend to start reaching hundreds and thousands of new people who are actively looking for you.
That’s a bold statement, but I can deliver. (and I’ll prove it, too)
By “actively looking for you”, I mean they’re searching on iTunes for content that could help them solve their problems.
You, my friend, can get in front of that audience by creating that content.
iTunes is a goldmine. It’s completely untapped. How else could I tap into the Muscle & Fitness niche so easily? Let’s dive in..
The Google Traffic Dream
We all daydream about endless free traffic from Google. We’re constantly searching for ways to get top rankings on Google for a highly searched term, so we can shower in the endless stream of visitors.
Don’t say it ain’t true. You know it is.
Who can blame us? Traffic is what makes this so exciting. Knowing that there are people reading your art, and that you’re having an impact on the world.
But, for most of us, this is just a dream. Yes, I get thousands of monthly search engine visitors, but Twitter sends more. Endless Google traffic is still just a dream for me.
There’s Too Much Competition
Take a second and search for the term “Build Muscle” on Google. What do you see? – Don’t worry I’ll do it for you…
1. Article from StrongLifts.com – This is a Page Rank 5 site and that article is Page Rank 4. Alexa ranking 32,000
2. Article from MensFitness.com – This is a Page Rank 6 site and that article is Page Rank 0. Alexa ranking 27,000
3. Build Muscle section at Bodybuilding.com – This is a Page Rank 5 site and that section is Page Rank 4. Alexa ranking 773
Question – How the hell can I compete with that?
Answer – I sure as hell won’t try.
These sites have a tremendous amount of authority in Google’s eyes, and they won’t be outranked so easily. The best way to tap into the Muscle & Fitness niche is to go for long tail keywords, with a lot less competition.
But the downside is that these keywords don’t get searched for as often and so, you won’t get much traffic. So what do you do?
You Start a Podcast in a Weekend
I lied. You can actually tap into the Muscle & Fitness niche (or any niche for that matter) by starting a podcast – and you won’t have to worry about any of those competitors.
I recently launched a podcast titled Build Muscle Radio on iTunes. The very first episode went live April 7th, 2012. Below is a screenshot of what the search results for “Build Muscle” looked like before and AFTER I launched it.
There aren’t any tools that allow you to see the number of searches keywords get in iTunes, but I like to think that searching on iTunes isn’t much different than searching on Google.
If we take the total number of Google monthly searches for the term “Build Muscle” – 673,000 – I just ranked my podcast for super competitive term in a few days.
There’s no reason why you can’t do it for your own blog, in your own niche.
This isn’t the only term I’m ranking for either. Here’s the list of keywords I went after, and got results from:
- #1 for Workout Routines
- #5 for Muscle Building
- #7 for Weight Loss Tips
How To Get In On The Action..
I created the Podcasting for Bloggers training program for anyone who is ready to tap into the power of iTunes and start building their audience much faster.
This is the most in depth course on Podcasting you will ever see. Over 20 step-by-step videos and you have direct access to me via the comments section just in case you have any questions.
& Click here to learn more about what you’ll get as a member.
HectorHow I Tapped Into The Fitness Market in a Weekend by Hector Cuevas