How to Use Market Samurai to Find Profitable Long-Tail Keywords

Market Samurai Free TrialHere’s a fact: 80% of SEO results come from 20% of the effort.

Let me explain.

I don’t build backlinks from other sites, and I definitely don’t waste my time worrying about keyword density. There are more important things I could be doing to grow my blog…

… like writing content for you and creating courses for my upcoming premium library. (I’ll tell you more about that in a few weeks)

Recently, however, I’ve been doing more in depth keyword research. I didn’t bother doing it in the past and that was a big mistake. I know now that keyword research should be a part of that 20%.

Today, I want to show you how to use Market Samurai to find profitable long-tail keywords that could not only increase traffic, but also sales.

But first, why Long-Tail Keywords?

Long-tail keywords are phrases with 3 or more words that are uncommon or infrequently searched for. The first reason why we want to target these phrases is simply because they’re easier to rank for. They generally have a low number of searches, which usually means they have very low competition.

While it’s true that ranking for popular keywords will send you a lot more traffic, targeting low competition (long-tail) keywords won’t take you as much time and the results can really add up.

The 2nd reason we want to target these keywords is because they often have more qualified searchers. For example, someone searching for “weight loss program for women” is much more qualified than someone just searching “weight loss”.

In other words, long tail keywords convert at a much higher rate than high traffic keywords. Here’s a screenshot of the results you can get from ranking on the 1st page of Google for a profitable long-tail keyword.

long-tail-keywords-convert

To protect myself from competitors I won’t share the post or the phrases I’m ranking for, but this one article I wrote a few months back is responsible for $1,016.34 in additional income.

The phrase is 6 words long and sends me about 17 to 26 visitors a day. The best part is I don’t have to do any extra work. (talk about passive income)

So now that we know how important it is to find these keywords… let’s get to work:

Get the Software. For Free

To begin, download Market Samurai and install it. You can actually use the software for free (the full version with all its features) for 7 days.

Once you open the program, you’ll be prompted to ‘Create a New Project’ or ‘Open a Recent Project’.

new market samurai project

I’m assuming this is the first time you’re using M.S, so click on ‘New Project’.

Step 2. Enter a Keyword

The next step is to enter the keyword you’d like to analyze. Don’t worry about keyword competition at this point. Go ahead and enter a popular keyword, the software will do its magic later on – you’ll see.

For this example, I’m going to be using the keyword phrase “Get a Date” to show you how this works.

market samurai enter keyword

The ‘title’ and ‘file’ fields will be automatically filled in by Market Samurai. When you’ve entered the keyword, click ‘Create’.

Step 3. Generate Related Keywords

This is an important step. When you create your project, you’ll see a screen with 8 different options. Click on ‘Keyword Research’ to begin generating related phrases.

Before you click on ‘Generate Keywords’ be sure to change the phrase length to 3 words minimum and 10 words max. This will ensure that you generate long-tail keywords, which is what we’re trying to rank for.

Market Samurai Generate Keywords

Still with me? Great… let’s continue.

Step 3.5 – The Keyword List

This is the list I get when I click generate keywords. Keep in mind that you have to be signed in to your Google account in order for the software to “fetch the keywords” along with their search counts.

The screenshot below shows 556 active phrases that are between 3 and 10 words long, and are related to “Get a Date”.

Market Samurai Keyword List

.. you’ll also notice there are a few phrases that aren’t related to the DATING niche. I’ll show you what to do with these in the next step.

Step 4. Add & Remove Keywords

Positive keywords are the words you want the software to show, while the negative keywords are those you want it to remove.

In the screenshot below I added words like ‘get’, ‘date’, and ‘dating’ to the positive keywords field, and I added ‘free’, ‘site’, ‘time’, ‘script’, ‘year‘, and ‘months’ to the negative keywords field.

positive negative keywords

Taking the time to do this step will save you from sorting through unrelated keywords later. Once you’re done cleaning up the keyword list, click update and then press Keyword Analysis.

This is what you’ll see next:

market samurai keywords disappear

You’ll see a short list of keywords with a few numbers. Let me explain what these numbers mean.

SEOT: The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially get.

PBR: The percentage of phrase-match searches out of broad-match searches for this keyword. Low values indicate there are other word orderings which are being searched for more.

Step 5. Bring Back Lost Keywords

You’ll notice this new list is significantly smaller than the previous list. This is because Market Samurai filters your list using their “Golden Rules”. This is the default setting.

What we want is the Long Tail Filtering process, which will give us a list of keywords that have very low competition with a decent amount of daily searches.

Here’s how you change the filtering process:

Market Samurai Long Tail

Step 6. Analyze your Keyword List

Once you’ve changed the filter to ‘Long Tail’, press Analyze Keywords to begin checking the SEO competition. By default, you’ll get keywords with less than 30,000 competing pages, which is perfect for us. These are the phrases we need to target.

… the ones that are easy to dominate. (you can see the number of competing pages under the SEOC column)

Market Samurai Analyze Keywords

Step 7. Perform SEO Competition Analysis

As you can see from the screenshot above, the phrase “Getting Ready for a Date” has 20,800 competing pages … and the #1 ranked site for that keyword can potentially get 33 daily visits.

Now, 33 visits may not seem like a ton of traffic, but remember, I’m getting less than 30 visits per day to that one post and it has already earned me $1,016.34.

These small searches can add up to thousands in the long run. Just keep that in mind.

Moving on.. when you find a great keyword, simply click on the KEY Icon to open up a new tab. (see screenshot above)

> Select SEO competition >> then click ‘Generate Results‘ and you’ll get the table below:

Market Samurai SEO Competition

This is where Market Samurai shines.

This tables shows you the top ten pages ranking on the 1st page of Google for this specific keyword phrase. (in my case “Getting ready for a Date”)

Generally what you’d want to see is a bunch of green and less red. Green means that the competition on the first page of Google won’t be that hard to beat. Red on the other hand, is just the opposite.

6 Key Columns you want to pay attention to:

1. PR (Pagerank): If you see pages with PR 0, 1, or 2 then this is a good sign. It means non authoritative sites are ranking and you have a better chance of beating them.

2. BLP (Page Backlinks): These are the number of links pointing back to this particular page from other sites. Again, the less backlinks the better.

3. Title: This column tells you whether or not this page contains the keyword in the Title Tag <title>

4. URL: This column tells you whether or not this page contains the keyword in the URL

5. Description: This column tells you whether or not this page contains the keyword in the description <meta>

6. Header: This column tells you whether or not this page contains the keyword in the header tags <h1> <h2> <h3>

From what I see in this table, I can already tell this phrase is easy to rank for. Only 1 out of the top ten has the keyword in the Title Tag, and only one mentions it in the description.

All this green means we’re good to go. If I had a dating blog, I would write a post in a heartbeat.

Let’s Wrap This Up…

Now you know how to find profitable long-tail keywords using Market Samurai. Before I let you go, please note: this process is not about finding a niche for your site. You would need to do more research and find keywords that bring in more than just a few visits/day.

This is for people who already have blogs and want to start targeting the long-tail phrases to take advantage of the opportunity on the first page of Google.

Remember, this is 2013. There’s no such thing as the perfect keyword. There will always be competition, you just have to be smart and find your way around that.

… and this is a good place to start.

Download Market Samurai here and try it out for free for 7 days.

Comments

  1. says

    What a great overview Hector! I’m a big fan of Market Samurai. Was just using it yesterday to do some client work. I definitely recommend it although there’s a bit of a learning curve. This post really gives folks an insight into how to get started.

    • says

      Thanks Jon. Yea, It’s well worth the money …and there’s so much it can do that I didn’t talk about in this post. As long as I can help people get started, I’ll be happy :)

  2. says

    This is great stuff. I like Market Samurai, but as Jon said..it can have a learning curve for sure. So after you find the long-tail keywords, do you use those keywords as article titles and sprinkle them throughout the copy?

    • says

      Yea.. I’m working on a follow up post to talk about what to do with these keywords once you got them. Title tags. Description. URL. And making sure you mention it once or twice in the post.

      …now I just need to get this one on the first page if Google.. Lol

  3. says

    Hector,

    I have been reading a lot of good things about Long Tail Pro–almost bought it but am going to research KW tools more.
    Any thoughts on Long Tail Pro?

    Ron

  4. Jason says

    Market Samurai uses bing to find its results, so although it used to be really helpful all I use it for now is generating keywords.

  5. says

    Market Samurai is one of the Best SEO Tool available in the market. It is also much cheaper than many other online tools.

    The best thing I like in this tool is that it shows the strength and weakness of our competitors.

    Thanks for sharing this useful info.

    Cheers,
    MJ

  6. says

    Never used Market Samurai before and was wondering if it’s suitable for use for markets outside of US and Europe. For example, does it return results for google.com.sg (Singapore)? It is cheaper than most of the other keyword research tools out there though.

  7. says

    Thanks Man, I was really looking for some tool which help me to find out keywords , can you suggest me any tool which can tell me the competitor back links also.

  8. says

    Thank you for the run-through. What is the difference between a “Y” in Title, URL, Desc, Head and “-”. Both show up as red/competitive, but I am confused about the specifics.