I’m assuming you understand the importance of building a list of targeted prospect by now, so this is what your main priority needs to be.
I created a concept called “The Information Value Curve”, which says that when it comes to lead generation, I believe you can offer your knowledge to anyone below your own specific information value curve…as long as what you’re offering is perceived as something that can help your prospects get to the next level.
You need to understand that being an expert for the purpose of Lead Generation means knowing slightly more about the topic than the customer… and nothing more. If you’ve read this far, you know more than most network marketers out there trying to figure everything out.
Here’s a chart that shows how the information value curve works…
As you continue to increase your value over time, and consistently offer more and more information, you increase your “Perceived Expert Rank” (PER). You become a leader in the marketplace, attract more people, generate more leads, expand your fan base, and added to all those great benefits…
…it also makes marketing and selling 10X easier.
Surprised? You should be… J
But why does selling become easier? There’s a simple answer to that and I’ll answer it with a quote I heard, but forgot who I heard it from…
“The Key to making sales is not what happens ON the phone, but rather, the process that someone goes through BEFORE you ever talk with them”
This holds true in online marketing and sales too. Before the prospects gets to see your business opportunity, sales page, or product recommendation, you need to educate them on the benefits of having it so they will be pre-sold before they buy, or join.
Are you applying this “Information Value Curve” concept in your business strategy? I wanna hear your thoughts.. leave a quick comment.. I’ll be sure to write back to you..
Fail Fast, Succeed Faster
Hector Cuevas
32
Nice site, I just dugg this keep up the good work!
Hi Hector,
Once again you’re giving “perceived” valuable content here. It is vitally important to note that being knowledgeable about what you are offering is vital so you won’t look like an amateur, but its value is quite subjective to the person you are speaking with as you pointed out. If a person doesn’t need, or want, what you are offering then their perception of what you have is not of value.
I remember when I first began my career as an information marketer I thought I’d never see the curve take flight, but once I put more time, effort and love into what I was learning and sharing, I started to soar!
Nice job.
Kellie Frazier dot com