If you don’t have a system or process in place that every one of your leads go through, you’re NOT using your blog to it’s fullest potential.
We hear it everyday.. (I’ve even said it once or twice) that your blog is where you “show-off” your talents and skills so that your market begins to view you as a leader/expert in your particular topic.
Your blog is the best place to share valuable content that makes people TRUST you and want to BUY from you, rather than going to some other guy. – (because they’re gonna buy anyway, it might as well be from YOU, right?)
In this very long, but very detailed post I’m gonna be sharing with you (or showing off) what I know about creating an ideal leads process on your blog.
There are a few moving parts, and I want to give you a step-by-step guide (probably the best guide you’ve ever gotten for FREE) for creating this lead generation process with your blog.
A Quick (& IMPORTANT) Announcement…
Before I begin, I just wanna let you know that my plans for this blog just got a whole lot more exciting for me and for you.
I’m gonna try my best to give you the best content I can possibly give you. I’m gonna be writing more posts like this one and like the one about “Creating Special Reports”, because I want you to learn everything I do, AS I DO IT.. not months down the road.
What I’m gonna show you today is the process that I worked on and completed in about 3 days. I could have done it a lot quicker but I was also creating another Special Report to make my ethical bribe a bit more enticing for my visitors.
But, ideally, you can create this lead generation process for your blog in 1 day if you really put forth the effort..
Another thing to keep in mind is that, if you already have your lead generation process created on your blog, then skim through this post anyway – you might find some gold nuggets that can help you out.. :0)
If you don’t have a Lead Magnet yet – be sure to read THIS POST.. & then come back to this post when you’re ready..
Let’s Get Started – Grab a Pencil (you’re gonna need to erase stuff)
The process is simple, but like I mentioned before.. it does have a few moving parts that we need to put in the right order. I call this the “ideal” lead process because it’s exactly what I want my visitors to do when they get to my site.
Not every visitor will go through this process, but you want to have it in place to maximize the effectiveness of your blog. This process we’re gonna create can be totally different for you, that’s why the first step is to DRAW IT OUT.
Here’s the ideal process that I want everyone to go through when they visit my site. You’ll notice that there are TWO roads your visitors can take…
The goal is to get more first time visitors to take the BLUE ARROW route, and less first time visitors taking the GRAY ARROW route.
HOW?? Simply add more ENTRY points to your desired route.
The “3 Free Reports” Link
First I have the 3 Free Reports Link at the top of the page. Anyone navigating the site will probably notice it and click on it. That link leads them to a page with a Free offer and the opportunity to sign up to my BLOGTIPS newsletter.
(which I just noticed is not in the image above, sorry)
If you want to see the page I’m talking about, simply click on 3 Free Reports and you’ll be redirected to my Newsletter Sign up page.
This page is really easy to create, all you need to do is go into your wordpress admin dashboard, click on ADD NEW PAGE and start writing.
I recommend testing the page by adding audio or video to see if you get a better response. This is also the page that you send people to, if you’re using guest blogging as a traffic generation strategy.
The Sidebar Offer
The next ENTRY point is the Sidebar Offer, and this is one most bloggers know about. There’s a good chance you have this already set up on your blog.
So I’m gonna give you some tips and an idea of how I created mine since I’ve been getting emails about it. The first thing you want your sidebar opt-in form to do is STAND OUT. If it doesn’t stands out, it doesn’t get noticed and you won’t get many opt-ins.
So what I did when I was creating the image in photoshop (yes, that’s all it is, an IMAGE – there goes my big secret..), anyhow.. I created something that grabbed people’s attention.
- Big BRIGHT Red letters on top – since my design is mostly blue and gray..
- Strategically chose benefit-driven titles for the reports
- Put a call-to-action on TWO places
- Mentioned it’s completely FREE << very powerful word
- And used visuals to increase desire for the Lead Magnet
If what you have is working great for you, then leave it – don’t change what you’re doing. But if you’d like to be getting more sign-ups, by all means, model what I’ve done here. It’s working well for me.
The Pop Up Offer
The last ENTRY point is the Pop Up Offer (powered by Popup Domination << affiliate link). This is the EXACT same offer that is given to all of my visitors, but through a different medium.
If they don’t navigate and click the link on top or opt-in through my sidebar form then the last opportunity they have to join my list would be the Pop up opt-in form.
I won’t get into why I think you should experiment with Popups because that will just take me off-topic. If you wanna see the results I’ve gotten from using the Popup Domination plugin.. READ THIS POST.
Now, let’s move on to the next step in the process.
After someone give you their contact information (name & email) you now have their permission to follow up with them and give them more information, and market your products or affiliate products that you believe can help them.
There’s a whole lot I can get into when it comes to Email Marketing but we’ll leave that for another day.
Your goal, after someone opts in, is to make sure you give them what you promised them. Whether you decide to make them confirm their email or not, your goal is to deliver and OVER-DELIVER on the value, by creating an experience that they’ll remember.
The First page they see after they subscribe can be a video, audio or special message from you, letting them know how you roll and what they can expect. Having this “conversation” is crucial if you want a long lasting relationship with this person, who could eventually buy something from you.
The Download Page
This page is also pretty straight-forward and very simple to create. Just go to your WordPress admin dashboard, click on ADD NEW PAGE and write down instructions for people to download whatever it is you promised them.
You can also add a video, audio interviews and written articles to that page - stuff that you only want your subscribers to see. That’s why I call mine the BizBlogging Vault ;0)
Please don’t feel like you can’t do this stuff just because there are some technical things you need to do. It really is simple (then again, all this is second nature to me now)
But seriously.. if you have a domain, hosting and blog set up, you CAN do this stuff - trust me.
Make sure to send your new subscribers an email telling them where to get your Lead Magnet, by that I mean the EXACT URL because you want to decrease the amount of people emailing you back tellig you they can’t fidn your downloads.
The goal is automate the entire process and NOT HAVE TO TOUCH IT AGAIN. That’s the power of the internet. That’s how you can leverage your time and work on driving traffic to your site. That’s how you can build relationships on autopilot.
That’s how it’s DONE!
Now… Go Make a Viral
OK.. maybe this won’t make it go completely viral but it’s a smart little element to add to this entire thing so we can leverage the power of social media.
When you get to my download page, there’s a link all the way at the bottom that says “Click Here To Tweet About the Vault…” – when anyone clicks on that link they are redirected to twitter where their status update is filled with the message I WANT THEM TO RETWEET – so all they have to do is click “TWEET” and it goes out to all their followers on twitter.
That’s great but how does that make it VIRAL? I’m glad you asked…
The message has a link back to my Sign Up page, so anyone who clicks on that link will probably sign up, and go through the entire process all over again... (in a perfect world of course – but it’s nice to dream)
Well, that’s about it.. I think it should give you a good start with creating your own IDEAL Lead Generation Process. Again, it doesn’t have to be exactly like mine but you’re more than welcome to model what I’ve done.
Let me know in the comments section if you’re gonna be working on this, so I can stop by your blog when it’s done. If you tell me and the rest of us, we’ll promise to hold you accountable so you can get it done QUICK!
Until next time!
I wish you nothing less than success! Leave me your feeback below and please share it with your friends and followers – really, it only takes 4 seconds..
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