Things have changed a whole lot in the past few years.
With the barriers to entry almost non-existent, building an online business is not only possible, but easier than ever.
…and it’ll only get easier with all the new technology and services that are being made available.
However, this isn’t all sunshine and roses. The easier it gets to build an audience and grow a digital empire, the more competition there will be.
Make sense, right? … and then there’s the maturity of the market. People are way more internet savvy now-a-days, which means we have to get smarter about how we market.
Some ideas that worked back then, will not work today. In this post I’ll be sharing 5 of those marketing ideas with you, so you won’t have to work harder to get great results.
Here we go:
“Build a huge list” Won’t Work
There was a time where the numbers mattered. Those days are long gone. If you focus on getting anyone and everyone on your email list, you won’t be able to market to them effectively.
Effective marketing is honing in on the problem your audience wants to solve. You can’t do this if your list has 10 different types of people with 10 totally different problems.
What works today? “Build a targeted list“
This works and will always work. Targeting a group of people will allow you to market to them directly, without having to think about what their frustrations are, or how you can help them.
“Get lots of page views” Won’t Work
Lots of page views is not our goal. We’re not building an advertising business, so lots of page views do us no good. When you focus on page views alone, you forget what you’re really here to do, which is helping people solve their problems.
Remember what the late Zig Ziglar said, “You can get everything you want if you help enough people get what they want”
What works today? “Focus on conversions“
Converting your visitors into subscribers (leads) is where your focus should be – not page views. This is how you create an avenue where you can continuously market to your audience over and over.
“Get a ton of links” Won’t Work
Remember the days before Panda and Penguin? Google did a good thing with those updates because now you actually have to write awesome content in order to rank well in the search results.
Getting lots of back links really fast will raise a red flag in Google’s eyes and you might get penalized. It’s tempting to go buy a cheap service that offers 5,000 back links to your blog with promises of more search engine traffic, but don’t do it.
What works today? “Let links grow naturally”
If your content is worthy, people will see it, share it, and link back to it naturally. This is why Google sends me close to 10,000 visitors a month. Do your keyword research, optimize your articles and share it with the world.
Let the rest happen..
“Sell, Sell, Sell” Won’t Work
Some people are still getting away with this awful idea. Here’s the process:
Promise something awesome > get people on an email list > leads to a sales page > sell, sell, sell > until the person buys or unsubscribes from the list.
This is not a good way to do business. This process leads to customers feeling a sense of “buyer’s remorse” and very few will end up buying again …which means you’ll always be looking for the next customer.
What works today? Build relationships. They’ll buy when they’re ready
Not everyone will buy right away and that’s totally fine. You just have to be there when they’re ready to take the next step. How? Simple. Make yourself accessible. Get them on an email list and keep communicating with them over time.
“Going at it Alone” Can Work
If you’ve gone through my Inbound Marketing course you know that the best way to get traffic to your website (or blog) is to leverage OPA (other people’s audiences). Going at it alone will wear you out.
There are bloggers with hundreds and thousands of followers that would be willing to collaborate on a project with you. All you have to do is ask and take action.
What works today? Collaborations are awesome
Check out my IM course for 3 ways you can collaborate with other bloggers. These have worked for me and I’m sure you’ll find them useful. (the course is free by the way)
What other marketing ideas don’t work anymore?
See you in the comments..5 Marketing Ideas That Once Worked But Won't Work in 2013 by Hector Cuevas