Small changes in your writing can have huge impact on the results you get.
By adding just a few elements to your headlines, your content can be shared a lot more.
I’m going to share four of them with you today.
Try applying these 4 headline fixes to your next blog post and reap the results.
Quick Fix #1. Add Uniqueness
For this blog post I could’ve easily written a post on how to survive your first year of blogging. It would’ve probably gotten a good response, but I wanted to find a different angle.
The Hunger Games was perfect. So instead of writing, “How To Survive Your First Year of Blogging” – I wrote something that people would find interesting to read.
So find a way that you can make your headlines unique. Maybe there’s a movie you can piggyback on, or a celebrity that will give your headline a special angle.
Quick Fix #2. Add Specificity
We all know list posts are highly sharable. They get spread around the web like wildfire. But specificity isn’t about adding a number to your headline, it’s about honing in to your readers deepest desires.
For this blog post, I could’ve easily written – “33 Foolproof Ideas for Getting More Subscribers” – but I wanted it to appeal to those who are struggling with getting their first 1,000. (which is a lot of people)
You can use this quick fix by really studying and listening to your readers. What is it that they really want? What is it that they’re struggling with? Figure that out and give it to them.
Quick Fix #3. Add Usefulness
Not only do you want to make your headlines unique, but you also want to make them sound useful. The moment you read the headlines above, you can tell that there’s some useful stuff in the article.
Specifically with this “Magazine Headlines” posts I wrote – I tell you that you can STEAL them for your own gains. That’s an action. It’s something you can do right after reading the post.
So find a way that you can make your headlines sound useful. That may be by adding an action word or by telling them exactly what they’re going to get out of reading it.
Quick Fix #4. Urgency
Urgency isn’t an easy thing to pull off. Specially when these blog posts are written and available on your blog forever; but you can still use it to a certain extent.
In this example, I add the word TODAY as a way to get people urgency radar going off. I could’ve easily left it out and the headline would’ve still made sense. But adding TODAY or RIGHT NOW – makes the headline a must-read.
You can use this quick fix by adding these simple words; or you can write a headline that helps people avoid making terrible mistakes. ie: 5 Critical Mistakes on Your Tax Forms That Can Cost Your Thousands”
You get the point..
I hope you found this useful. If so, please share it with your friends and followers. Thanks in advanced.