What do you look for in blogs?
When you’re surfing the net, reading up on your favorite topics, what makes you read the sites you visit?
Why do you stick around?
These are very important questions to ask yourself, because when it comes to getting people to stick around, you’re not much different than the people visiting your site.
Here are the 6 things I look for.
Rather, here are the 6 reasons why I won’t ever read your blog – or even think about subscribing.
1. Corporate Look & Feel
I’ve landed on sites that are written by ONE person that feel like there’s an entire corporation behind it.
Unless that’s what you’re going for (which I doubt), don’t do it. Don’t write blog posts without personality. They’re boring and they’ll make me want to leave.
You’re not a robot, and the people reading your content aren’t robots neither. Write for people. Connect and empathize with them. They’re the ones who are going to spread your message in the end.
2. Your Design Hurts My Eyes
I’m sure you have a few horror stories about a time you visited a site that literally hurt your eyes. (tell me all about it in the comments)
Seriously… If your site uses colors that clash and don’t mix well, it’s going to show in the design. Bright red should never be used on the same page with bright blue. It doesn’t work.
To get an idea of which colors can go together without clashing, check out the Color Scheme Designer 3.
3. Headlines Aren’t Pulling Me In
I can talk about headlines all day long. I’ve written two posts on headlines that you might find useful. Here they are:
- 11 Brilliant Headlines You Can Steal From The World’s Best Selling Magazines
- 5 Quick Tips For Writing Great Headlines That Work
The point is that if your headlines aren’t compelling, I’ll walk right by and not get pulled into your great content. If I don’t feel your content is worth reading, then I’ll keep it moving.
4. Your Content Sucks.. Plain & Simple
Now… let’s say your blog was personable and welcoming. Let’s say your design was awesome and your headlines grabbed me by the neck and made me want to read – your CONTENT might still mess things up.
Having a great looking site won’t make up for having crappy content that doesn’t help, inform or educate anyone. You can dress up a pig in a ball gown, but it’s still a pig.
5. Your Content Goes On Forever Without Breaks
Imagine if I wrote like this. All the content mushed together. No paragraphs. No line breaks. No sub-headlines. No way for you (the reader) to scan the content before reading it. Wouldn’t that annoy you. Now imagine visiting a site for the first time and having to read content that seems to go on forever. Where are the bullet points. Where’s the emphasis? How do you remember what you read if it’s all one big long paragraph? You can’t do it and it makes content a lot harder to read. I’m sure you’re realizing that right now. So the point is… don’t do it. Craft your blog posts the right way.
6. Lack of Planning, Preparation & Effort
I can tell when a blog owner puts effort into a blog post. I can tell when the site owner cares about design. I can tell when the owner cares about the reader.
This all boils down to planning and preparation. How much time are you spending on research before you post? How much time is spent making sure your blog works the way you want it to?
When you add images, do they make sense? Are they relevant? Do you finish off your blog posts in a way that engages the audience?
On To You…
Tell me.. what do you look for in blogs? Why do you read mine?