You need leads, I need leads, We All Need Leads… but in order to get leads you need to attract them. Don’t worry – this article is not about attraction marketing. I’m not about to sit here and preach about how you should be providing massive value to the marketplace because I assume that everyone knows by now, that they SHOULD be doing that…
This is about creating a powerful and irresistible lead magnet that will probably flood your email list with new subscribers – well maybe not FLOOD, but hopefully increase the numbers you’re getting daily.
It’s all about giving them exactly what they want. One thing to keep in mind is that it’s different for every niche market. But here are some types of lead magnets you can use:
- The Special Report (5-15 pages)
- The 6-21 day Video Series (Bootcamp)
- Exclusive Software
- The Free Video
- The Bi-Weekly or Monthly Newsletter
Many marketers make the mistake to think that jsut because their Lead Magnet is FREE – a bunch of people are gonna jump all over them. Keep in mind that they still need to be “sold” because your prospects will be spending their TIME going through the material, and time is very valuable.
Here are some Quick Tips for Crafting The Perfect Lead Magnet
1. It needs to give your prospects results in advanced – The Lead Magnet material is your very first impression with your prospect. (aside from your daily blog posts, which should also be very valuable) So, you need to make it so good that when they actually Take Action, they can see results almost immediately.
2. It needs to DRIVE your prospects further down you rmarketing funnel - This is sorta like the result are creating a good lead magnet because when they get results, they’ll want to learn more ADVANCED material from you rather than the next guy/gal.
3. It needs to build your credibility – This is your time to shine. In this lead magnet training you have to show off as much as possible. (without being arragant) Show them how you can help them by giving them results, but also show them the results you’ve been able to get, and that they now can get themselves.
It also pays to overdeliver on your promises because it just shows you know more than they think you do. They raised their hands when they joined your list – don’t dissapoint them.
ANSWER THIS QUESTION: What LEAD MAGNET Are You Using?
Leave you answer in the comments section below & if you liked this article – do me a favor… retweet it, share it on facebook and share it with anyone you think will benefit..
Take care.. talk soon,
Hector Cuevas
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Now that you know how to craft a lead magnet – check out this post by Kiesha Easley on How to write a blog post
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Hi Hector,
I especially like your point, “they still need to be “sold” because your prospects will be spending their TIME going through the material, and time is very valuable.” Everybody is offering something so what you offer has to have a unique angle and promise them fast results like you say. Excellent point.
~Marcus
.-= Marcus Baker´s last blog ..Business Personal Development – Keep It All In The Family =-.
Hi Marcus,
I’m glad you caught that – it’s probably the most important point I made in this post. It’s a big misconception that just because it’s FREE, people will want it… when in actuality, BECAUSE it’s FREE, then people associate LESS VALUE to it..
thanks for sharing you thoughts
talk soon,
Hector
Great tips! Actually, I never thought about these. These are very valuable and practicable.
.-= LISA TORRES´s last blog ..Influence Persuasion, How To Use It Effectively In 2 Easy Steps! =-.
Hey Lisa,
I’m glad I gave you some tips to think about..
thanks for commenting
Talk soon,
Hector
Hey Hector,
It is great to get leads but you are absolutely right that they need to be driven further down your funnel if you ever want to be profitable. This is exactly why your lead magnet has to be so good that is causes them to take action!
Great article!
Mary Thayer
.-= Mary Thayer´s last blog ..Hanging Out In Las Vegas Is Part of The Job….. =-.
Hey Mary,
Absolutely, marketing never stops.. and that’s the point I was trying to make – if you go through Tony Robbins Personal Power Audios, at the end of 30 days he’s already telling you that this is just the beginning of your journey with him.
He wants you to call him, or go to his seminar or get some extra coaching – but he doesn’t assume you’re going to do it so HE TELLS YOU to do it.. The call to action is very important..
Talk soon,
Hector
Hi Hector,
Your point on the lead magnet adding credibility is spot on. Having your own branded product assures your prospects that you are an authority in this industry.
Thanks for sharing!
Jesse
.-= Jesse Walker´s last blog ..5 Ways Top Home Business Entrepreneurs Fight Procrastination =-.
Hi Jesse,
100% correct.. You can literally brand yourself in every aspect of your business – by having a product (like you said), by having a blog, by having a mentoring program, by engaging in your community and of course, the most important – by providing massive value and actually HELPING PEOPLE..
thanks for commenting,
Talk soon,
Hector
Hey Hector,
That’s right even though you are providing it for FREE. You still need to market and sell it. For some reason people don’t like to hear the word sell it. If you are a business owner, you can attract all the people in the world over to you. But is you don’t promote with action nobody is going to know what steps needs to be taken.
Chat with you later…
Josh
.-= Josh Garcia´s last blog ..How Building Backlinks Made Me Generate Leads, Opt-ins, and Sales =-.
Welcome back Josh..
That’s so true.. most people hate the thought that they have to SELL something in business. They feel like they’ll become an annoying salesperson but all it takes is shift in the way they think.
Selling a product, service or opportunity shouldn’t be taken as “you’re taking people’s money” but as “you’re giving them the opportunity to get more advanced levels of value”
..and here’s a wake up call for those facing that issue – if you’re not comfortable enough to “sell” people your FREE lead magnet – you will never feel comfortable “selling” them a paid product or service
thanks for commenting Josh – it brought a lot more value to the table
Talk soon,
Hector
Hi Hector, I don’t know why so many people recoil when the word “sell” or “sales” comes up, but at the end of the day, if you aren’t selling something, including your brand! — you aren’t putting dollars in your bank account. The road to the sale may be long and there is an art to selling that is being reshaped through social media, but still. All the big leaders in SM sell something that people want to buy. The key word here is “Want.”
Thanks for a terrific post! Your ideas are right on!
Mary Lou
.-= Mary Lou Kayser´s last blog ..How to Be an Online Hall-of-Famer (It’s Easier than You Think…) =-.
Hey Mary..
Glad you stopped by.. – Excellent point “if you aren’t selling something, including your brand! — you aren’t putting dollars in your bank account” Nothing happens in business until SOMETHING IS SOLD.. it could your product, an affiliate product, your business opportunity or service.. anything!
But being in tune with your market, and knowing exactly WHAT they want and WHY they want it will guarantee your success..
Thanks for commenting, I hope to hear your thoughts more often Mary..
Talk soon,
Hector
Hey Hector,
You’re right, everyone needs to have leads. And how you pull in your target audience is key. What is even more key is how you long you keep those people.
Free tools only bring interest, to ensure there are prospects for the long-haul, you have to continue to deliver.
Well said my friend…
Have an awesome day,
Jerome Ratliff
.-= Jerome Ratliff´s last blog ..Tastefully Capture More Leads on Facebook =-.
Jerome,
Exactly right.. building the list is only 1/3 of the battle – the next two thirds is actually delivering value and monetizing.
thanks for sharing your thoughts bro,
talk soon,
Hector Cuevas
Hello Hector,
First of all thank you for sharing this fantastic post on my tribe wall..
Now you’ve touched some really important stuff here and I agree with you 100%.. Still in my opinion, the first thing we have to constantly work on is leads mindset.. Sometimes ,it happens, that no matter how much time we spend with them, providing them free valuable stuff, they just seem unstable and not determined enough to grab a chance and take action. So, I am really spending much time with my leads working on their right mindset first, than we move on further.
Best regards,
Milena
Milena,
You’re welcome, I’m glad to share it, you have a good active tribe more people should check out.
Now, I agree with you 100%, mindset is definitely something that needs to covered. People’s beliefs can get in the way of their success, BUT, although I strongly believe that we should care about our prospects (without a doubt) – we can’t get caught up with those who just won’t responsibility for their OWN success.
It’s great that you’re doing that though..
take care,
and thanks for stopping by..
Hector Cuevas
I like the way You made it simple and easy to understand. The lead magnet is really Your first impression, so You gotta make it count by showing Your prospect that You’re the one.
Good show Man,
*Jonathan Sweeting*
.-= Jonathan Sweeting´s last blog ..Viral Content SuperNova! Dominate Alexa and bring the search engines to their knees =-.
Hey Jonathan, thanks for stopping by..
I try to make my post easy to understand.. You got it right though – You gotta make it count.
Thanks for stopping by,
talk soon,
Hector
Hey Hector, great stuff. Good point that the Lead Magnet should motivate your prospect to take action. Awesome stuff as usual.
-BT
Hey Brian,
Thanks for your thoughts bro..
talk soon,
Hector
Thanks for the article. At the moment I am offering a free course in ten parts on Online management. Should I change this into a E-book that they can download straight away?
Any ideas would be appreciated! Thanks
Marty Ware
.-= Marty Ware´s last blog ..Growing Your Online Business With The Snowball Effect =-.
Hey Marty..
A true leader will tell you the honest truth – and that is.. I Don’t Know, so that’s what I’m gonna tell you – but the reason I don’t know is because you just have to test it to see what works best.
But maybe this will help out a lot more – I see you’re using getresponse on your blog. With GetResponse you can track your conversion rates. When you’re generating leads with a blog you want to aim for a 2% conversion rate because there is just so many other things getting your visitors attention. On the other hand – on a LEAD CAPTURE PAGE, you want to aim for 20% or higher conversion rate. If you’re getting anything lower than those numbers, start changing the main components – like your offer, your headline, and your sales copy.
Hope that helped..
Talk soon,
Hector
Hector,
This is so true. There are so many network
marketers that don’t understand the value
and it causes them to get frustrated and in
the end they quit.
If we continue to spread the word, it will
open up this industry to more people and
help us pass this positive message.
Tommy D.
Hey Tommy,
Yup.. Providing valuable stuff is the only way to break through the clutter.
Thanks for your comment,
talk soon,
Hector
I still haven’t decided on how I am going to I am going to generate lead content yet. What first pulled me in was Mike Dillard’s Magnetic Sponsoring boot camp videos and that stuff was gold.
.-= Seth Miller´s last blog ..The Cold Market can be so cold =-.
Hey Seth,
Yes it was.. but you need to remember that Mike Dillard put that together more than 3 years ago.. and although the information is valuable, there are hundreds of other people sharing value way beyond that bootcamp.. (no knock on Mike..)
It’s based on a concept coined by Eben Pagan, called “Moving The Free Line”.. and it’s simply giving away a lot more value for free so you can really stand out of the competition. Thousands or people have read Magnetic Sponsoring and more thousands are aware of the concept of attraction marketing. This is great because we’re growing as a community, but it’s a lot harder for us as individual marketers to get notice IF we stay doing the same old thing..
I hope that helped you even more when you begin crafting your lead magnet..
thanks for sharing your thoughts..
talk soon
Hector
Hi Hector,
Have a blessed weekend and take care
fantastic post Hector. You are absolutely right when saying that the adjective “free” doesn’t necessarily mean that people are attracted to you. It stills takes them their time which is always a valuable asset. And there’s a lot of free stuff on the internet, even “free gifts”
Oliver
.-= Oliver Tausend´s last blog ..What is the best MLM Opporrtunity ? Revelation of an Anti-Secret V =-.
Hey Oliver,
Many things are free online.. You need to tell them that what you have is very valuable and different – and that, my friend, is marketing.
Thanks for your thoughts,
Have a great one
Hector
Awesome tips, Hector!
It is all about giving value and building relationships, right?
I have created a 5-video series on “How to Create Compelling Videos with Personal Branding”. This is my Lead Magnet!
Great post. You are truly a leader!
~Andie Petoskey
Andie,
That’s a great lead magnet. The more value you can provide your visitors and prospects, the more likely they are to join you or buy from you because you’ve already proven yourself to be a leader.
I don’t know if you’ve signed up for my Blogging Blueprint course – but on day 5 I go over just how to deliver the lead magnet for maximum results. It’s very important to make it ‘easy’ for people to learn from you.
Thanks for sharing your thoughts,
Have a great one
Hector
Excellent post, Hector! We all spout “Attraction Marketing” and sometimes we forget to include the magnet!
.-= Dr. Dick´s last blog ..Start your day with Dr. Dick’s healthy granola! =-.
Hey Dr. Dick,
Yup, you’re totally right.. I hope this post opened people’s eyes that attraction marketing is not about “energy” – It actually takes work…. go figure
Have a great one and welcome to my blog
hope to see you around,
Hector
Hey Hector great post. I’m glad you mentioned that it takes more than just offering something free. People have free stuff piling up on they’re hard drives already. Our magnet needs to be valuable, unique and free.
Great content!
-James
.-= James Hampton´s last blog ..Network Marketing Leadership – The Impact of Encouragement =-.
Hey James,
100% Correct.. it’s the only way we’re going to attract leads and prospects into our business. Thank you got commenting
Have a great one
Take care
Hector
Hey Hector,
I’m still working on the best way for myself to consistently generate leads so I appreciate your pointers.
Keep up the great work,
Buff
Buff,
I’m glad I was able to help.
Thank you
talk soon,
Hector
Hey Hector,
I was just thinking yesterday, “I gotta offer something better then just a free e-book or workbook” (loa) and I see your post. I like the idea of creating a “Bootcamp” that adds a lot of value. It’s on my plate to take action today…
Thanks Hector
Coach Freddie
.-= Coach Freddie´s last blog ..Why The Law of Attraction Is Not Working =-.
Freddie.. how’s it going buddy,
There’s the law of attraction at work again.. I’m glad I was able to help
talk soon,
Hector
Thank you for grate idea. So useful.
good post, We all spout “Attraction Marketing” and sometimes we forget to include the magnet!